Big Ride + Big Bite

The team at Flywheel Presents reached out to us in 2023 to develop the brand identity for a new music and food festival in Tulsa, Oklahoma—two distinct events that needed to work seamlessly together. The festival launched during Tulsa Tough 2023, one of the country’s biggest cycling weekends and an all-around debaucherous time in Tulsa.

We created a dynamic brand system that connected the two festivals as sister brands, complete with a large library of emoji-style graphic assets, funky typography, and a stickered-up aesthetic that was loud, fun, and highly communicative. Our collaboration continued into 2024, where we handled the majority of their creative.