TEE TYPE - CUSTOM FONT
We’ve collaborated with TeePublic’s internal creative team over the years on custom illustration, packaging, and graphic assets. This time, they brought us in to develop a custom font for their internal branding team to use across marketing, collateral and promotional materials.
Huge thanks to Creative Director Kate Melvin for bringing us on board, and to Josh and Lauren for helping shape the direction. The team provided a general vision for the display font, and we started by focusing on the words Black Friday to define weight, characteristics, and overall vibe. From there, we created three clean iterations and three organic versions before refining the full alphabet. Such a fun project!
