Bread & Butter Pickleball Co // Invader paddle
We had the pleasure of working with the team at Bread & Butter Pickleball Co. to develop the branding, art direction, graphic assets, paddle design, and packaging for the Invader paddle.The Invader is a hybrid paddle featuring a fiberglass layer that gives it a poppy, rocket-like feel with fantastic ball control. The face of the paddle is crafted from Electroplated Polyethylene Terephthalate (PET) substrate, with an aluminum deposition that’s interwoven with continuous carbon filaments arranged in 700-tow increments (T-700 CF x Electroplated Polyester Weave).The Invader is just one of many innovative paddles from Bread & Butter Pickleball Co., a company dedicated to designing, manufacturing, and selling premium pickleball equipment, including paddles, high-quality pickleballs, bags, and more.Be sure to check out the extra-terrestrial assets below and the unboxing video created by Bread & Butter.SERVICES INCLUDED:
Brand + Creative Strategy
Branding + Visual Identity
Verbal Identity / Copy
Illustration
Packaging
Bread and Butter made a short film about sending the Invader to outer space.