Julian Edelman Graphics Kit
Julian Edelman, the wide receiver and punt returner for the New England Patriots, reached out through his agency, Superdigital, to collaborate on a graphics kit for apparel to be sold at a pop-up shop during the Patriots' bye week in the 2019-2020 season. The pop-up, located in Boston, MA, drew a huge crowd when it opened in November 2019. One of the standout graphics we worked on with Superdigital was “The New America’s Team,” a bold statement aimed at the Dallas Cowboys, traditionally known as "America's Team." Some of the apparel is still available on the JE11 Shop.
