Hobo Jack Graphics Kit & Branding
Hobo Jack is an apparel company founded in 2014 by Dan & Jim’s Garage—brothers, just like us. We instantly connected with their story—traveling the world, getting tattoos, and running a company that reflects their ethos. Amen to that. They reached out to us to create a graphics kit for their “Tokyo Nights” collection.
As we developed custom illustrations and wordmarks for the collection, we came up with a bold lock-up that eventually became their new logo.
Once the collection was printed, the Hobo Jack team headed to Japan with photographer Danny Woodstock to capture the product on the streets. These guys know how to promote! Their pre-sale merchandise sold out quickly, and several versions of the artwork we created for their apparel kit have also sold out. Below, you’ll see the initial one-colorway designs we pitched, followed by the actual collection brought to life by the Hobo Jack team and Danny Woodstock.
