Hobo Jack Graphics Kit & Branding
Hobo Jack is an apparel company founded in 2014 by Dan & Jims Garage. Brothers. Like us. We immediately related to their story—traveling the world, getting tattoos, and running a company that holds their ethos. Amen. They reached out to us for a graphics kit that correlated with a trip to Tokyo.
While developing several custom illustrations and wordmarks for the “Tokyo Nights” collection, we came up with a bold lock up that now serves as their logo.
The new Hobo Jack collection was printed and the team headed to Japan with photographer Danny Woodstock to capture the product on the streets. These dudes know how to promote. They quickly sold out of their pre-sale merchandise and have since sold out of several versions of the artwork we provided for their apparel kit. Below you will see the initial designs we pitched in one colorway. Beyond that is the actual collection come to life by the Hobo Jack team and Danny Woodstock.
