Solid Roots Branding

SOLID ROOTS BRANDING

Solid Roots is a family-run division of Spin Master, Inc. based in Tulsa, Oklahoma. They specialize in creating unique content, products, and experiences that bring people together, with a focus on family-friendly board games. Their philosophy? No one should have to leave the room over the content of their games.

We began working with them on a rebrand at the end of 2023. The process kicked off with a creative strategy session, where we got to know the family and their goals. Solid Roots had already seen success with their game, Mind The Gap, which was picked up by retail, featured on the Today Show, became a best-seller at Target, and caught the attention of Spin Master. To continue their momentum and refine their visual and verbal identity, they wanted a full refresh that would better reflect their mission, values, and personality.

SERVICES INCLUDED:

Brand + Creative Strategy
Branding + Visual Identity
Verbal Identity
Illustration
Custom Typography
Copy Writing
Brand Guidelines